Today, women represent 80% of those who decide to purchase products of any kind. In "The Evolution of Eve," Faith Popcorn demonstrates that success in business or the successful launch of a business is impossible to achieve without considering the marketing rules that target women.

In "The Evolution of Eve," there are eight key principles—each characterizing the new trend that will redefine how companies create profitable and lasting relationships with women. "The Evolution of Eve" is the most dynamic principle ever developed for marketing, aimed at understanding and providing incentives, targeting the greatest opportunity of the next decade—women.

[Excerpt from the text on the back cover of the edition]