Faith Popcorn

Faith Popcorn is recognized as a leading expert in consumer trend forecasting and is one of the primary consultants for many of the top 500 companies listed in Fortune magazine. She founded the marketing consultancy firm Faith Popcorn's BrainReserve, headquartered in New York, with clients including companies such as Bell Atlantic, BMW, Cigna, GE Capital, Hasbro, IBM, Lipton, McDonald's, Nabisco, and Procter & Gamble.