What are the commercial, operational, business, and generally managerial parameters that make a Hospitality and Entertainment business successful? Highlighting the factors that determine the creation, establishment, and operation of a Hospitality and Entertainment business with a consistently profitable trajectory while also demonstrating the points where the risks of failure lurk, the book aims to lead the reader to the answer to the above question.

The conditions under which businesses in the industry (restaurants, cafes, grills, bars, catering, entertainment centers, bakeries, chains of related stores, related businesses within hotels, etc.) compete are examined in an edition that combines theory with practice.

It can serve as:

• Reading material for students of business administration and a guide for students specializing in the field of Hospitality and Entertainment, Food & Beverage, etc.
• A practical guide to Marketing Management, Operations Management, and Financial Management for Hospitality and Entertainment businesses.
• A manual for the entrepreneur, whether operating solo or through a franchise.
• A resource for the new or experienced entrepreneur entering the Hospitality and Entertainment sector for the first time and needing to formulate their business plan.
• Guidance for professionals working with businesses in the industry.
• Reading material for the numerous executives in the industry specializing in marketing, operations, or finance.