Business Books

Marketing 7.0 - John Wiley & Sons Inc - Hardback

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence. Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus...

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence. Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy.

With the insights in this book, readers will be prepared to engage a...

See Description & Specifications See Description & Specifications

Top specs

  • Number of pages Number of pages 256
  • Cover Cover Hardcover
  • Year of publication Year of publication 2026
  • Publisher Publisher Wiley
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Description & Specifications

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence. Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy.

With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human. Written by Philip Kotler, one of the world's leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as:

  • Why digitalization, AI, and immersive technology unlock the consumer mind
  • How performance marketing and AI obsessions kill authenticity
  • How to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences

Marketing 7.0 earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.

Manufacturer

Specifications

Publisher
Wiley
Language
English
Subtitle
-
Cover
Hardcover
Number of Pages
256
Release Date
06/04/2026
Publication Date
2026
Dimensions
-
ISBN-13
9781394329861

Book Type

Diversity, Equity & Inclusion (DEI)
No

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

29,15 €
14,00 €   shipping cost