The W7 EyeMatter Cream To Powder Eyeshadows offer a smooth and easy eye look. Their unique formula starts as a cream and ends with a powdery, matte finish. Available in 5 everyday shades, from nudes and neutrals to rich, deep brown tones.

The creamy, buildable texture spreads easily, delivers intense pigment, and blends evenly for a natural or more dramatic effect. Ideal for quick daytime looks as well as a base for more intense eye looks.

• Cream-to-powder formula that transforms into a matte finish
• High color payoff & buildable intensity
• Easy application with fingers or brush
• Perfect for daily use or layering
• Available in 5 wearable shades (nudes, neutrals, deep browns)
• Vegan Friendly

Instructions for use: Take a small amount of eyeshadow with your fingers, flat brush, or sponge and apply directly to the eyelid. Build intensity with more layers and softly blend the edges with a clean brush for a seamless finish.