Effective cleaning is especially important for people with sensitive teeth and gum problems, in order to prevent the buildup of plaque bacteria and minimize further damage to sensitive areas from excessive brushing. The Sensodyne Sensitivity & Gum toothbrush features:

• Combination of three types of bristles for effective cleaning of the tooth surface, between the teeth, and along the gum line.
• Gentle on enamel and gums.
• Reaches up to 5 times better along the gum line.
• Provides up to 38% deeper cleaning between teeth.