Tourism has historically been one of the most dynamic and strategically important sectors of the Greek economy. Developments in the tourism sector directly impact the growth of the labor market and the well-being of citizens. Good organization, service quality, and innovation are factors that determine success in this field.

This book analyzes the trends and prospects of the tourism sector in Greece, offering information and suggestions for enhancing competitiveness. It examines the role of new technologies and digital transition, as well as the importance of sustainable development.

Understanding the challenges and opportunities of tourism is essential for those wishing to engage or develop their knowledge in this sector. This book is aimed at tourism professionals, students, and others who wish to better understand Greece's tourism sector.