Alterego Chromego shampoo is designed for coloured hair and helps maintain colour. Its purple pigments help neutralise unwanted yellow and brassy tones, while the shampoo gently cleanses and enhances shine in blonde, grey and white hair. Leave on the hair for 1–3 minutes on bleached hair or for 3–5 minutes on grey hair. Recommended use: 2–3 times a week.

• Size: 300 ml
• Hair type: Coloured
• Benefits: Colour maintenance, neutralises yellow and brassy tones, adds shine
• Key ingredients: Purple pigments
• How to use: 2–3 times a week; leave on for 1–3 minutes on bleached hair or 3–5 minutes on grey hair