Chupa Chups are popular Spanish lollipops sold in more than 150 countries around the world. The brand was founded in 1958. The brand name comes from the Spanish verb chupar, which means "to suck". The Chupa Chups logo was designed in 1969 by the artist Salvador Dali. The first marketing campaign featured the logo with the slogan "És rodó i dura molt, Chupa Chups", which translates from Catalan as "It's round and long-lasting". Later, celebrities like Madonna were hired to advertise the product.