“Fila Holdings Corp.” is a South Korean sportswear brand with Italian roots. The company was originally founded by Ettore and Giansevero Fila in 1911 in Coggiola, near Biella, Italy.
Fila was officially established in 1923 and initially produced clothing for the residents of the Italian Alps, mainly underwear. In the 1970s, the brand shifted to athletic clothing and collaborated with tennis player Björn Borg, which increased the brand's popularity.
By 1991, Fila focused more on footwear in America, supported by famous athletes like basketball players Grant Hill and Jerry Stackhouse. Fila became the fastest-growing footwear brand in America by 1995.
Fila was sold to Cerberus Capital Management in 2003, and Cerberus owned Fila through Sports Brands International. In January 2007, the brand and all its international subsidiaries were acquired by FILA Korea. In October 2019, the South Korean boy band BTS became the global ambassador for Fila, significantly boosting FILA's sales worldwide!
