My five cats and two others that I feed really like it. They prefer it over the Matisse, which I think is similar quality. They like to change food as is known, but this is their preference. With both brands, their fur shines, they look healthy, and they roam in the countryside where we live. I have the feeling that with the other food they were getting full faster, but it might just be my impression. I believe that for the cost, I can maintain this acceptable quality for so many cats.