The effective strategy for closing every sale. No matter what you are selling (yourself, your product, or your services), How to Sell will equip you with strategies to achieve the results you aim for.

Phil M. Jones, the youngest person ever to receive the “Sales Trainer of the Year” award from the BEMSA (British Excellence in Marketing and Sales Awards) organization, explains how to cultivate the skills necessary to expand your customer base, increase your orders, and win business from your competitors.

How to Sell reveals useful techniques that will help you boost your confidence before each discussion with a prospective buyer. It shows how to define your target market, how to grow your range of partnerships, how to create win/win conditions, and how to invest in relationships for the long term.

The book provides tips on becoming a good listener, maintaining control, and guiding prospective buyers towards the sale, protecting you from the stereotype of the “pushy” salesperson.

What they said about the book: “How to Sell is exactly what it promises: The details of sales, blending traditional techniques with modern dynamic consumer needs.” –Heather Sager, Vice President of Learning & Development, Audigy Group, LLC

“The primary function of any business is sales. If you wish it weren’t so, read How to Sell as soon as possible. Jones will help you fall in love with sales in a way that aligns with your values and your desire to be helpful. And, best of all… he explains it so simply, presenting an easily applicable process to secure as many customers as you want. This book will truly teach you how to sell.” –Michael Port, author of Book Yourself Solid and Steal the Show, best seller according to New York Times and Wall Street Journal

“In How to Sell, a fun and highly readable book, Phil M. Jones presents a detailed method for professionals to maximize value from the sales process. He eliminates the stereotypes that consider sales sacrilegious for professionals, helping them achieve tremendous success by focusing on the customer's needs and the reasons they should choose them. Buy this book, and you won’t regret it.” –Dr. Dave Fabry, PhD, Vice President of Global Medical Affairs, GN ReSound

Phil Jones is the author of several best sellers and is considered one of the leading sales consultants worldwide. He has trained more than two million executives from the largest companies in the world, across five continents and fifty-six countries, teaching the lost art of verbal communication. In 2013, when he was awarded the British Excellence in Sales and Marketing Award as Best Sales Trainer, he was the youngest person ever to have received that award. Phil splits his time between London and New York.