Ryan Serhant was shy, lacked a steady job, and occasionally worked as a hand model when he started working in real estate in 2008, at a time when the U.S. was on the brink of economic collapse. Just nine years later, he emerged as one of the top brokers in the world and an authority on the art of sales.

Sell It Like Serhant is a witty –sometimes hilarious– and practical strategic book that will help you gain confidence, achieve results, and sell almost anything. In this book, you will discover:

• The seven stages of selling
• Your strong point
• How to become a negotiation master
• How to manage, and not "steal", time

Through useful lessons, entertaining stories, and enlightening examples, you will see how you can adopt Serhant's principles to boost your profits and reach success. With his practical guidance, you will learn to handle multiple deals at once and close them all, every time. Regardless of the market you work in or your experience, with Sell It Like Serhant you will reach the top.

“The art of selling –your product, your service, or even yourself– has changed in the last 10 years more than in the previous 100. That’s exactly why you need Ryan Serhant’s book! Based on his incredible success in the real estate market, he offers you smart, practical, and modern guidance to gain new clients and retain the old ones. Whatever you are selling, you will do it better if you learn to sell like Serhant.” –Daniel Pink, New York Times bestselling author of When and To Sell is Human

“No matter your profession, whether you are a real estate agent or a writer, you need to know how to sell yourself and your work. If you can’t do it, you simply won’t have food on the table. This book, from one of America’s top sellers, is a crash course in learning how to become great salespeople.” –Ryan Holiday, bestselling author of The Obstacle Is the Way and Ego Is the Enemy

Ryan Serhant is one of the most recognizable and successful real estate brokers in the world. After a decade leading one of New York’s top real estate broker teams, he founded SERHANT, a globally-focused real estate agency with its own production studio for advertising and promotional films, an education division, a marketing department, and a technology platform. He became widely known from Sell It Like Serhant, a bestseller in the U.S., and is now a co-host on Bravo's successful show Million Dollar Listing New York.

Ryan lives in New York with his wife Emilia and their daughter Zena.