I am incredibly upset about this purchase, truly wasted money. I tried it every way possible and the result, no matter what opportunity I gave it, was disappointing! It has nothing to do with the videos that are promoted showing the "perfect" result.

It needs to be applied to damp hair before drying, meaning while you start blow-drying and brushing. However, do not apply it after a shower on very wet hair, as it will burn the hair. (Note: if we start blow-drying very wet hair straight away... it needs the drying method and time, especially the blow-dryer - styling). Dab softly with a towel and then apply from the lengths to the ends. (Do not put it on the roots, it will make your scalp oily). It is a good product, I can't say it is inadequate but it is not so wow!! It is definitely overpriced, but it requires a small amount and not daily, meaning whenever you are in the straightening process with a blow-dryer or straightener, for example, once a week. It needs to be applied to damp hair. Not suitable for natural air dry (not that anything will happen, but nothing will happen either). It is activated by heat, but it is better to use it with a blow-dryer and not a straightener. If you apply it with a straightener (or curling iron) it will have a better result. However, I consider it for special occasions and not for systematic use. In the long run, the hair burns with the straightener, besides, the product does not have such high heat protection, so if you use a straightener, it will burn your ends (the iron exceeds 230°C so extra heat protection should be applied, for example, Redken has a leave-in for high temperatures). If you apply a small amount of product tuft by tuft with the blow-dryer at a short distance, it will give you shine and a nice hairstyle. With the blow-dryer and sparingly, I believe it gives a nice result for the hairstyle you do every week. For natural curls, you can put rollers on damp hair so that you can apply it on each roller and start blow-drying with the blow-dryer. Black-haired and blondes may show the glossy effect better, especially on dyed hair with highlights, compared to girls with brown hair.

30€ for nothing
I don't know if I'm doing something wrong, I spray it before straightening on dry hair after washing. Besides not seeing any difference in shine, I feel like I'm spraying oil on my hair, honestly I don't know what I'm doing wrong, someone should tell us the way they use it and see results. The only positive thing is that it has a very nice scent.

The job of this specific product is to be used during straightening and provide heat protection and shine to the hair. It is activated by heat, so spending 29 euros on a product to make your hair shine after using a hairdryer will not do an amazing job for its price. It is better to get the equivalent of CHI or Keune, which I have tried and are more economical and do a good job after drying, or even better, if you can find it available, get the equivalent of Redken, which is perhaps the best on the market for this job but a bit expensive. However... and I insist, if you use it once before straightening your hair, you will understand why you are paying so much money for such a product, it is worth every penny! It makes incredible hair, or as a friend said... Instagram-worthy hair!