One of the key features of the New Economy is the abundance of information goods (e.g., movies, magazines, software, music, stock market services, etc.), which significantly differentiates today's digital, lightweight economy from the traditional industrial economy.

In the new economic environment of information abundance, the laws of economics are not abolished, but they do change. In their book "Strategy Guide to the Internet Economy," Carl Shapiro and Hal Varian, professors at the distinguished Haas School of Business at the University of California (Berkeley), examine the economic principles governing the information economy and primarily explore what these imply for business strategy.

The authors clearly and simply explain how, in the information economy, businesses will develop pricing strategies, introduce new lines of information products, effectively manage intellectual property rights, exploit the effects of positive feedback and lock-in, and take governmental regulations into account.

This is an absolutely essential book for those who want to understand the logic of the digital economy and the strategy of businesses within it.

[Excerpt from the text on the back cover of the edition]