Strong. It needs a bit of time during washing because it quickly turns the hair purple. It comes out with washing if you overdo it. Excellent, though, for keeping blonde hair as it should be

the best I have used, be careful because if you use it often the hair will turn pink-purple.

I got it exactly because I read in the comments about purple shades?

Edit a few months later: I still love it. The shade depends on how long you leave it on. I don’t count, but I like that every wash is a little surprise: I DON’T know what color the ash will turn out and it’s fun. It can be pinkish, it can be lilac, it can lean towards purple, even a cool blue. If you don’t have issues with work etc., it nicely breaks our miserable routine.

It NEVER turned out silver-grey-white for me – let’s be honest. But I don’t mind.

Also: It makes the hair dry like August grass in the field. Since I have very fine hair, I use conditioner both before and after applying the silver. Otherwise, I’m afraid I’ll go out in the heat and spontaneously combust.

I don’t know if there are better options, I haven’t tried anything else. I would buy it again to be honest. Even on very long hair, it lasts a really, really long time.

The best silver I have tried, it leaves a perfect shade on the hair and you don't need to leave it on for a long time. I ran out and I'm reordering it!!

I decided to use this particular product after reading comments online. Unfortunately, even though I have used other silvers in the past, this specific product severely damaged my hair. My hair became completely dehydrated and looked burned and destroyed. It is a very strong product, and it is best not to leave it on for more than 3 minutes as it opens the hair too much.

Despite its price, it's one of the best silvers I've tried! It does leave the hair dehydrated, but if you use a mask, I think it balances the hair! It's not meant to be left on for too long, like a maximum of two to three minutes... if you leave it on longer, it really does leave purple-gray tones, but if you wash it out afterward, it truly feels like you've just come from the salon after highlights.

It does the job and removes the yellowing, but it made my hair purple in some areas. I will definitely try another one next time.

Good evening, my girls. Today I just received it, I have never used it before, I used it for the first time and believe me, it does an incredible job. I highly recommend it, especially for those of us with blonde and white hair. It gives us the desired result and, of course, the most important thing is that it removes all the yellowness!
Sincerely,
marybrow__lashextension

I have been using this particular shampoo for at least a year and bought it a second time! I have highlights and I want them to be ashy grey. The shampoo does exactly that. It maintains the color even after two months from the hair salon! Of course, if I leave it on long enough, it gives a purple undertone to the hair, which everyone says looks perfect! It does what it promises, but you definitely need conditioner afterwards because the hair is impossible to comb! Personally, it is my favorite silver shampoo, and I have tried quite a few, and at a great price!

New review: I bought it again this year, my hair is all blonde with some silver areas. They have changed something in the formula because I don't even dare leave it on for 2 minutes and the silver highlights turn purple. Honestly, I don't know what went wrong, but I was very disappointed.

It is the first Silver I have used. It does leave the hair slightly dehydrated, so it would be good to use a mask afterwards. I leave it on for a maximum of ten minutes and it removes all the yellow, leaving a nice beige color

Hair is less dehydrated compared to other silver shampoos, effectively removes yellowing

Not good at all! Quantity beats quality! After 1.5 days, it makes my hair oily, something that never happened to me before! Bad choice

It may not leave the hair soft like all silver shampoos, but when it comes to removing yellow tones, it's perfect! I haven't tried a more effective silver shampoo. It removes the yellow and leaves a nice beige color. If you use a hair mask afterwards, the hair softens perfectly. I will definitely buy it again!

From the first wash, every yellowness has disappeared and you are left with a result of sand... unbelievable result. I had difficulty creating foam. I used it in combination with the same company's conditioner and Pantene mask.

It removes all yellow tones and keeps blonde hair always blonde, of course, in combination with a Silver mask. The only negative is that it leaves the hair dry, but with the mask, everything is fixed. It has become a permanent resident in my bathroom

Very strong dye that removes any yellow tone! So much so that I acquired light purple highlights in certain areas.

Third time I use it, third time it turns my hair purple.
I don't leave it on for more than 1-2 minutes, rinse well and still my hair stays purple.
First time it happens to me with a silver shampoo, and I have tried many.

Really good, it does what it promises. Be careful not to leave it on your hair for too long because it tends to turn it purple, at least that's what happened to me if I leave it on for even 10 minutes.

Amazing product!!! It does everything it promises and more. It lasts for 3 to 4 washes. Personally, I don't need to leave it on for more than 1 minute because after that it has a pink tint, which however fades with the next wash. It is recommended to use conditioner as due to friction the hair gets tangled and like silver it dehydrates it a bit.. It smells nice and is super cheap compared to the amount that never runs out and the results it offers!!!

This shampoo is truly effective. I have tried other silver shampoos but none of them made a difference. My hair is bleached and due to the shampoo I use, it turns yellow immediately after dyeing. This specific one eliminated the yellowing from the first use. It lathers well and doesn't require more than 4 minutes. I love it!!! Finally, I will be able to maintain the color of my hair for a long time. I highly recommend it. It does dry out the hair, but if you use a mask immediately after, it's fine.

Although I had never used this type of shampoo before, I really liked it and noticed a difference in the color of my hair. I don't leave it on for too long and I use a mask afterwards because it dries my hair out a little bit.

Very good product, it does exactly what it promises. I have highlights in my natural color and it gave my hair a shine and got rid of the yellow shade from the first use. It doesn't dry out the hair like most silver products do. Two minutes are enough to see results, if you leave it on for longer, your hair will turn lilac-purple!

Huge packaging promises exactly what it says.... I tried it on natural gray hair and it gives them an amazing silver shine!!!

Very effective! It removed the yellow tones from my hair after the second application. I used it on a weekly basis.

Very powerful product and quite cosmetic compared to other similar ones. I have already made the next orders. I recommend it!

I bought it for the first time to try it out because it was significantly more affordable than the previous one I was using. I am thrilled with the result!

To be honest, I didn't expect much. I bought it because of the quantity! And yet! From the very first use, I saw a big difference! I am very satisfied!

Do not leave it on for more than 5 minutes.... I have highlights and I left it on for too long and they turned lilac (it washes out)) amazing

Leaves the hair soft as long as it is soft, meaning as long as you take care of it every time with a mask and some oil in between for hydration, incredible result, no dryness in the hair. First, I washed my hair with regular shampoo, for the second step I applied the imel for 3 minutes, it disappeared everything, I didn't expect it, very nice and gave shine to my hair