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Οδηγός στρατηγικής στη δικτυακή οικονομία, Operational strategy in the information economy

Authors: Hal R. Varian,Carl Shapiro

One of the characteristic elements of the New Economy is the abundance of informational goods (e.g., movies, magazines, software, music, stock market services, etc.), which significantly...

One of the characteristic elements of the New Economy is the abundance of informational goods (e.g., movies, magazines, software, music, stock market services, etc.), which significantly differentiates today's digital, weightless economy from the traditional industrial economy.

In the new economic environment of information abundance, the laws of economics...

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Description

Description

One of the characteristic elements of the New Economy is the abundance of informational goods (e.g., movies, magazines, software, music, stock market services, etc.), which significantly differentiates today's digital, weightless economy from the traditional industrial economy.

In the new economic environment of information abundance, the laws of economics are not abolished, but they do change. In their book "Strategy Guide to the Networked Economy," Karl Spahiro and Hal Varian, professors at the distinguished Haas School of Business at the University of California (Berkeley), examine the economic principles governing the information economy and, more importantly, explore what these imply for business strategy.

The authors explain clearly and accurately how, in the information economy, businesses will develop pricing strategies, introduce new lines of informational products, effectively manage intellectual property rights, exploit the effects of positive feedback and lock-in, and take into account government regulations.

This is an absolutely essential book for anyone who wants to understand the logic of the digital economy and the strategies of businesses within it.

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Specifications

Specifications

Specifications

Authors
Hal R. Varian, Carl Shapiro
Publisher
Ekdoseis Kastanioti
Original Title
Information Rules
Language
Greek
Subtitle
Operational strategy in the information economy
Cover
Soft
Number of Pages
390
Release Date
11/2006
Publication Date
2006
Dimensions
15x23 cm
ISBN-13
9789600343519

Book Type

Diversity, Equity & Inclusion (DEI)
No

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

See all specifications

Description & Specifications

One of the characteristic elements of the New Economy is the abundance of informational goods (e.g., movies, magazines, software, music, stock market services, etc.), which significantly differentiates today's digital, weightless economy from the traditional industrial economy.

In the new economic environment of information abundance, the laws of economics are not abolished, but they do change. In their book "Strategy Guide to the Networked Economy," Karl Spahiro and Hal Varian, professors at the distinguished Haas School of Business at the University of California (Berkeley), examine the economic principles governing the information economy and, more importantly, explore what these imply for business strategy.

The authors explain clearly and accurately how, in the information economy, businesses will develop pricing strategies, introduce new lines of informational products, effectively manage intellectual property rights, exploit the effects of positive feedback and lock-in, and take into account government regulations.

This is an absolutely essential book for anyone who wants to understand the logic of the digital economy and the strategies of businesses within it.

Manufacturer

Specifications

Authors
Hal R. Varian, Carl Shapiro
Publisher
Ekdoseis Kastanioti
Original Title
Information Rules
Language
Greek
Subtitle
Operational strategy in the information economy
Cover
Soft
Number of Pages
390
Release Date
11/2006
Publication Date
2006
Dimensions
15x23 cm
ISBN-13
9789600343519

Book Type

Diversity, Equity & Inclusion (DEI)
No

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

23,85 €
14,00 €   shipping cost