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Μάρκετινγκ Από Τις Βασικές Αρχές Στις Σύγχρονες Προκλήσεις
Georgios I. Siomkos, CHristos A. Vasileiadis et al.
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- Economics & Investments: To manage your money properly, invest smartly, and take control of your finances.
- Leadership & Management: To learn how to lead effectively, inspire teams, and make clear decisions in practice.
- Taxes - Accounting: To understand what applies to taxes, receipts, books, and everything you need to be legal and organized.
- Entrepreneurship & Startups: To start your own business, find an idea, avoid mistakes, and build something of your own from scratch.
- Real Estate: To understand how the real estate market works and make smart moves in buying, renting, and investing.
- Marketing - Advertising: To learn how to promote what you do, build a brand, and stand out in the market.
- Soft Skills & Career: To develop the skills you need at work — such as communication, collaboration, and advancing your career.
- Sustainability & ESG: To make your business greener, socially fair, and responsible. ESG is a set of criteria on how you care for the environment, people, and how you practice good governance.
- Women's Entrepreneurship: For women who want to take their own step into the business world with confidence and self-assurance.
- Technology & Digital Economy: To stay ahead of the curve: artificial intelligence, platforms, and the future of the economy.
- Diversity, Equity & Inclusion (DEI): To understand how to build a fair and inclusive environment where everyone feels they belong, regardless of gender, color, or identity.
- Trending Now: Best of the month! The books that stood out.
