Dimitrios Vakratsas

Dimitrios Vakratsas is an Associate Professor of Marketing at McGill University (Canada) and a Visiting Professor of Marketing at ALBA, holding the "Tasos Papastratos" research position. He holds a degree from Aristotle University of Thessaloniki and both a Master's and a Ph.D. from the University of Texas at Dallas. He has taught and participated in research projects at the University of Texas at Dallas, London Business School, and Aristotle University of Thessaloniki. His research focuses on topics such as consumer response to advertising and promotional strategies, corporate strategic decisions for entering new markets, financial services marketing, and Internet marketing. His research findings have been published in leading international academic journals, including the "Journal of Marketing," "Journal of Consumer Marketing," and "Applied Stochastic Models and Data Analysis." He has worked as a consultant for companies such as Nortel Network, The Institute of Practitioners in Advertising, TBWA, among others.