George E. Belch

Dr. Belch's research interests focus on how consumers process advertising information, as well as the managerial aspects of integrated marketing communications. He has authored and co-authored over 30 articles in leading academic journals, including the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Advertising, and the Journal of Business Research. In 2002, he was selected by the Marketing Educators' Association as Educator of the Year, in recognition of his achievements throughout his career in teaching and research. He also received the Distinguished Faculty Member Award at the College of Business Administration at San Diego State University in 2003. Dr. Belch has taught in executive education programs and development programs at various universities worldwide. He has conducted seminars on integrated marketing communications, marketing planning, and strategy for numerous multinational companies, including Sprint, Microsoft, MP3.com, and others.