Kevin Lane Keller

Kevin Lane Keller is a Professor of Marketing at the Tuck School of Business at Dartmouth College, holding degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches marketing management and brand strategy. His research has been published in three of the leading marketing journals: the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. With over 90 published papers, his research work is widely recognized as a reference source. He has received numerous awards, is a highly popular speaker, and has conducted marketing seminars for senior business executives at various conferences.